The packaging market has come a long way since the days of ill-fitting boxes and loosefill chips. The luxury packaging market is no exception.
Consumer expectation has risen significantly and brands are having to work hard to balance customer experience with cost, sustainability and efficiencies.
Luxury packaging plays the role of creating desire, indicating quality and prestige and ensuring continuity of brand identity. Retailers and brands want customers to have the same experience whether they are shopping in store or online with them, so aligning their ‘bricks’ and ‘clicks’ strategies has never been so important. The packaging is quite often the first interaction a customer has with a brand and it has gone from being a thing that ends up straight in the recycling bin to an item of beauty featured all over Instagram.
The choice of materials, print processes and accessories are vast but our knowledge and experience can help you get the right products for your brand.
A few points to consider:
- Is your packaging functional, giving adequate protection to your products?
- What is the ‘unboxing’ experience like for the customer?
- Does it use materials with the right environmental credentials?
- Is it ethically sourced?
- Is it the right price point?
The products listed and the images shared on this page are just a small fraction of the range we supply:
- Luxury custom boxes
- Collapsible one piece hinge lid boxes
- Rigid boxes
- Magnetic boxes
- Wide range or high end print options
- Embossing and foiling
- Luxury voidfill options