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Sustainability: Shaping the future with eco-friendly packaging solutions

  • 14th December 2023
  • 5 min read

The need for sustainability and environmental responsibility is stronger than ever before. As consumers become more conscious of the impact their products and packaging have on the planet, the demand for eco-friendly packaging grows. 

This blog will explore how environmentally friendly packaging solutions can help your business achieve sustainable excellence.

What is eco-friendly packaging?

Eco-friendly packaging is usually non-toxic, biodegradable and designed to be recycled or re-used. It’s also manufactured using clean production technology and is sourced and transported using eco-friendly methods. 

So how can you implement more eco-friendly packaging solutions?

Choose eco-friendly materials 

As concerns around climate change and pollution grow, sustainable packaging is becoming a great solution to non-recyclable packaging. By utilising materials within your packaging that are recyclable, biodegradable or are made from renewable resources businesses can start to significantly reduce their carbon emissions. 

Opting for recyclable materials can also help you attract and retain customers as 4 out of 5 people say they’re likely to choose a brand with a positive approach to environmental sustainability. 

Types of sustainable packaging include:

  • Corrugated bubble wrap - This is an excellent swap for traditional plastic bubble wrap.
  • Recycled cardboard and paper - when paper or cardboard needs to be used this is a great option compared to non-recycled or non-recyclable options.
  • Biodegradable and recycled plastics - This is a good option when plastic cannot be avoided within your packaging.
  • Paper Pallet Wrap - A cost-effective and sustainable shipping solution, fully recyclable and plastic-free
  • Paper Voidfill - recyclable and biodegradable, making it an eco-friendly choice for ecommerce packaging.

Take an innovative approach to packaging designs

When transitioning to sustainable packaging, it’s not just about the materials you choose, but how you design them as well. Finding ways to optimise your packaging for maximum efficiency can help you significantly reduce your negative impact on the planet. 

You can make your packaging more efficient by reducing it in size and removing unnecessary void fill, while still ensuring your products are protected. 

It could also be a great idea to leave instructions or to make it clear to customers on how they should properly dispose of your packaging and products. Adding QR codes to your cardboard boxes is also a great way to reduce paper usage. 

Optimise your supply chain

Optimising your supply chain is an essential step in your journey to sustainability. When your entire supply chain is operating sustainably, you will significantly reduce your harmful impacts on the environment. 

You can optimise your supply chain by:

  • Communicating openly and acting in partnership with your suppliers - Building strong relationships and being transparent on your company goals can enable your suppliers to help you meet your targets. By working together you can find sustainable solutions, like increasing the amount of recycled materials you use or lowering the distance products or packaging travels, reducing your carbon footprint. 
  • Streamline your packaging design - Working with your suppliers to reduce the size of your packaging and introduce more environmentally friendly materials into your business can help you achieve sustainability.
  • Avoid short-term solutions - Focus on long-term solutions with lasting positive impacts rather than quick fixes. Short-term solutions only delay your negative impact slightly, making it more time-consuming to implement sustainability every now and then, rather than consistently.

The benefits of eco-friendly packaging 

There are a range of benefits of using eco-friendly packaging, including:

  • Reduced waste: When packaging is optimised to be as efficient as possible you tend to waste less, due to packaging being recyclable or biodegradable.
  • A lowered carbon footprint:  Sustainable packaging has a lower carbon footprint due to it being manufactured and transported through environmental procedures.
  • Improved supply chains: Sustainable packaging can lead to a more efficient supply chain, helping processes run smoothly. 
  • Enhance Your Brand: adopting these practices helps demonstrate corporate responsibility and contributes to a positive brand image.
  • Increase Brand Loyalty: Consumers are more likely to develop long-term loyalty to brands that share their values. By incorporating eco-friendly packaging, you create a connection with customers who prioritise sustainability, encouraging repeat business.
  • Support Sustainability Goals: using eco-friendly packaging helps reduce environmental impact throughout the entire lifecycle of a product. 

How can Titan help you implement eco-friendly packaging

Here at Titan we have three main services designed to help you get the most out of your packaging. These are:

  • Insightful services - This is where we share our knowledge and experience on topics that are important to your business.
  • Logical services - We utilise our expertise and relationships to help create the best solutions for you and your business.
  • Total service - This service is designed to remove the stress of managing your packaging supply, helping you concentrate on your business. 

So if you’re looking to implement eco-friendly packaging solutions, get in touch with Titan today! 

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Written by: Anna Punch Sales Director

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